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The Look of the Moment: Summer's It List

It List

why we love this look

With all the weddings, concerts, BBQ get-togethers, and vacays, summer is a great time to reinvent your beauty routine. It’s the unofficial season of being seen, so why sport the same expected look? From creating a pop of unexpected color to taking your dewiness to the next level, we’ve rounded up the season's most sizzling makeup trends—and broken each one down, so you can feel confident enough to try them for yourself! Get ready to turn up the heat on your summer look.

explore the looks


get the Electro-eyes trend for summer
get the Electro-eyes trend for summer
get the Electro-eyes trend for summer
get the Electro-eyes trend for summer

Flamingo pink, neon blue, lemon sherbet yellow—what’s summer makeup without some seriously bright colors on display? Experimenting with bright, saturated eyeshadow is an easy way to electrify your summer makeup, and you don't have to be a pro to pull it off, either. It's actually pretty easy to execute: our favorite technique is to choose a single bright shade and simply pack it all over the lid, being careful not to blend too far past the crease. The effect is something effortless and easy—bold yet casual, bright but still wearable. It’s the kind of cool-girl makeup that won’t look out of place paired with your favorite pocket tee and cutoff shorts.

Another trend we’ve had our eye on? Instead of a standard cat eye, sub in a bright color for black and flip the script—we mean, actually wear your eyeliner upside down. Simply wipe a vibrant eyeliner on your lower lid and you’re good to go. (Psst…cerulean is one shade that’s particularly on trend right now.)

get the Electro-eyes trend for summer

Craving a more dramatic, two-tone look? It’s just as easy. Start by applying your first electric shade, starting at the inner corner of your eye and blending toward the outer edge. Then, apply the second eyeshadow with a clean brush, blending from the outer corner inward. Next, blend blend, and blend some more! Buff the two shades together in the center of your eyelid, creating a gradient effect. Then, blend the outer eyeshadow into your desired shape, cleaning up the edges with a damp Q-tip if necessary. Finish with a swipe of mascara, and you’ve got yourself a truly gaze-grabbing look.

if you're going to sport an unexpected color on your eyes, keep the rest of your makeup minimal.


get the Electro-eyes trend for summer get the Electro-eyes trend for summer get the Electro-eyes trend for summer

Slick skin + hair

Nothing screams summer like just-emerged-from-the-pool hair, lacquered lips, hyper-dewy skin, and glossy eyelids. The wet look is naturally evocative of hot weather, conjuring up images of salt-soaked strands and skin that’s the good kind of sweaty—you know, that effortless, I-just-came-from-pilates glow. Whether you choose to gloss just one feature or dive completely into the wet look, you’re sure to make a splash with summer's hottest trend. Here how to rock the look on eyes, hair, and face. (You don’t need a tutorial on lip gloss. Just swipe and go!)


To create wet-look hair, wash and squeeze the excess water from your locks. Next, load in a flake-free gel from the root to mid-shaft. We like R+CO Wall Street Strong Hold Gel, which creates a shiny, sleek look without the crunch. To avoid hard, stiff hair, you can also try applying a leave-in conditioner on top. Finally, run a wide-tooth comb through your hair to ensure that each individual strand is covered.


Eye gloss can be worn alone, or over an eyeshadow for a vinyl effect. To apply, simply tap the product onto the middle of your lid, and gently rub it back and forth. You can smudge a little under your brow bone, on the inner corner of your eye, or along your lower lash line, too. Applying the product with your fingers will give you a cool, lived-in feel. One thing about eye gloss? Much like a lipgloss, it will crease, but embrace is: there’s something super sexy about a disheveled-looking, glossy eye. Pro tip: If you plan on wearing mascara, always apply it first. Choose a waterproof formula, too—the gloss can mix with your lashes and cause smudging.


Want that post-workout glisten without breaking a sweat? Enter CLE’s Essence Moonlighter Cushion. While most highlighters have a pearly or metallic finish, this K-Beauty-inspired formula gives skin a hyper-dewy finish that looks wet. To apply, dab a small amount on the high points of your face like the top of your cheekbones, brow bones, and your cupid's bow. You can also apply some onto the center of your lids, along your brow bones, and in the inner corners of your eyes.

Summer Shine

The verdict is in: the the hottest beauty accessory for this summer is sexy, shimmery skin. And while shimmering body products are by no means new, they have grown up a lot since the roll-on glitter of your middle school dance days.The latest crop of glow-givers come in dry oil form, and add just the right amount of color, while giving your skin a delicious luminosity.

If you can’t get down with an oil, there are other ways to get your body glowing. Try a mica-flecked lotion, like the Obsession-Worthy PRTTY PEAUSHUN. The 100% natural body lotion creates a dazzling glow, and even conceals minor imperfections, like cellulite, stretch marks and varicose veins.


more summer trends and latest beauty news