b-glowing is proud to be an authorized retailer of science-based hair care brand Virtue.
The experts at Virtue have spent decades decoding the science behind healthy beautiful hair. They recognized that the world didn’t need another hair care company—so instead, they created a biotech company focused on repairing hair. Virtues key ingredient? A transformative protein called Alpha Keratin 60ku™.
This groundbreaking protein is extracted from ethically sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and healthier overall. Virtue allows you to actually repair hair—even after the damage is already done.
Ready to embrace the science of healthy, beautiful hair? Start with the award winning, best-selling Virtue Recovery Shampoo for all hair types to repair damage and replenish shine. Another favorite is the Virtue 6-In-1 Styler for weightless hydration and unparalleled protection from heat and damage.