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Youth To The People

Joe Cloyes and Greg Gonzalez have been knee-deep in the beauty industry their whole lives. Inspired by their grandma—who created her own skincare line over 30 years ago—they spent their early years hanging around her office, learning all about ingredients, skin types, and the business of beauty.

Expanding on their grandmother's vision of natural, botanical-based skincare, Joe and Greg launched their own brand, delivering wholesome skincare to a health-conscious crowd. Combining the best of science and nature, they use high-quality, cold-pressed extracts, custom formulations, and a range of potent botanicals, that are free of parabens, colors, and fragrances, and never tested on animals.

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